BarrelLogic

How it works

There is no feature grid.
There's your team.

You ask in plain language. The right specialist answers with your data and a drafted action. Nothing runs until you approve it. Six moments from a working week, specialist by specialist.

Cellar

“Schedule racking for Lot 24-CS next Tuesday.”

The cellar answers in barrels, not menus.

Cellar knows which barrels hold Lot 24-CS, what their last readings were, and that Tank 3 is open Tuesday. It drafts the work order — barrels, sequence, crew — and shows you the chemistry that justifies it. One tap to approve, and Operations schedules the crew while Compliance logs the transfer.

Built on

  • Chemistry tracking — pH, TA, VA, free and total SO₂, Brix, malic, 15+ reading types with trend charts
  • A visual cellar map: every barrel and tank, color-coded by status, click for its full history
  • Comparisons against your own prior vintages, not industry averages

24 barrels — 16 aging, 4 fermenting, 2 ready, 2 empty

StatusVarietalVintage
Filters

Main Cellar

A
001
002
003
004
005
006
007
008
B
009
010
011
012
013
014
015
047
22 ppm · below target
C
001
002
003
004
005
006
007
008
Aging Fermenting Ready Racking Empty
Total capacity: 14,400 galCurrent fill: 87.2%Avg barrel age: 2.4 yr

Vineyard

“Can Block 7 wait until Friday?”

Picking calls anchored to the forecast.

Vineyard checks the ten-day forecast, Block 7's Brix trajectory, and the heat event building midweek — then gives you a straight answer: pick Thursday dawn or accept the risk. If you call it, the harvest work order is drafted with crew and tank space already confirmed against Operations and Cellar.

Built on

  • GIS block map with satellite layers — soil, rootstock, varietal, elevation, aspect per block
  • Growth stage, GDD, soil moisture, and disease pressure tracked per block
  • Weather-anchored recommendations: every call cites the forecast window

7 blocks — 42.6 ac planted · 3 varietals

VarietalSoilElevation
Block 1 · ChardBlock 2 · ChardBlock 3 · PinotBlock 4 · SyrahBlock 5 · PinotBlock 6 · ChardBlock 7 · Pinot140 m24.5 °Bx · pick Fri

Compliance

“Draft my TTB 5120.17.”

The quarter's paperwork, drafted from records that already exist.

Every racking, transfer, and bottling run is already in the record because the other specialists logged it as it happened. Compliance assembles the 5120.17 from those records, cross-checks production against inventory, and flags the discrepancies before an auditor could. You review and sign. It never files on its own.

Built on

  • Production records generated from real cellar actions, not retyped
  • TTB 5120.17, COLA tracking, state ABC filings, excise deadlines — with dates and consequences
  • A full audit trail across every operation

Racking logged → report fills

TTB 5120.17·Q3 2026
Drafting
Report period
Bonded premises ID
On hand beginning
Received in bond
Transferred in
Removed taxpaid
Losses
On hand end of period
62%
3 fields awaiting data

Sales

“Who's lapsing in the club?”

Win-backs drafted in your voice, paid on commission.

Sales pulls every member who hasn't ordered in six months, segments them by tier and what they actually drink, and drafts the win-back — referencing each member's last order, not a blast. You review the copy and the audience before anything sends. Sales takes 4% of the revenue it generates and nothing else.

Built on

  • Club tiers, allocations, purchase history, and dormancy in one place
  • Segmented campaigns with per-member personalization from real order data
  • Attribution on every email — you see exactly what converted

Member converts → next target picked

Club·1,204 members
Sweeping
Dormant members43
Sweeping for dormancy31% expected →

Operations

“Can we bottle Thursday?”

A straight answer, then the punch list.

Operations checks the line, the crew, and the dry goods — and tells you the one thing that would stall the run: corks. The reorder PO is drafted with the lead time already counted backward from Thursday. Work orders carry checklists, assignments, and completion tracking, so the answer stays true on the floor.

Built on

  • Work orders with checklists, priorities, assignments, and a full audit trail
  • Supply watch — corks, bottles, labels, nitrogen, CO₂ — against next week's plan
  • Crew and equipment scheduling that resolves conflicts instead of hiding them

N₂ drops → bottling reschedules

Gantt·4 work orders
This week
MonTueWedThuFri
Racking · FR-047
Crush · Block 7
Bottling line
Nitrogen
64%
Dry ice
64%
Bentonite
82%
Corks (stock)
47%
All crews scheduled

Consumer

“How did the new rosé land?”

What the world is saying, read for patterns.

Consumer reads your reviews across Google, Vivino, and CellarTracker and surfaces patterns, not every ping — three mentions of a Saturday wait is a signal; one is noise. It drafts your BarrelTaster listing and release notes from the actual blend data, in your voice. Publishing waits for your approval.

Built on

  • Review monitoring across Google, Vivino, CellarTracker, and TripAdvisor
  • Tasting-room reservation patterns crossed with staffing
  • BarrelTaster listings and release notes drafted from real cellar data

Allocation posted → listing updates

BarrelTaster·Listing draft
Drafting

2024 Reserve Cab Sauv

Blackcurrant, cedar, mountain sage. Polished tannins, long finish.

$72
Draft
Tasting note · from blend data

The feed

Everything they draft lands in one place.

Six specialists, one feed. Every recommendation, alert, and drafted action arrives with the evidence attached. Approve, reject, or defer with one tap — from the cellar floor, on your phone, with purple hands.

  • Approval-gated: nothing mutates your records without your sign-off
  • Filter by decisions, alerts, and insights
  • Real-time — a reading logged at the press shows up before you're back at the desk

Activity

Refresh
AllDecisionsAlertsUpdatesInsights
Alertwarning18m ago

VA trending up — FR-019

0.58 g/L, up from 0.42 last week. Recommend immediate racking to clean barrel.

Autonomous1h ago

Topped 3 barrels automatically

FR-005, FR-006, FR-012 — ullage exceeded 2cm threshold. Topped with same-lot wine.

This action was executed automatically.

Insight2h ago

Blend opportunity detected

2024 Merlot (Lot 04) + 2024 Cab Franc (Lot 07) — 94.2 compatibility score.

Under the hood

The surface is conversation.
Underneath is a real system.

Every specialist action writes a structured record — barrels, lots, readings, work orders, transfers, club members. All of it is queryable, editable, and exportable in a power-user view whenever you want the raw tables instead of the team. Your data is yours, and it leaves with you any time.

Six is the core team. Your winery might need more.

The six — Cellar, Vineyard, Compliance, Sales, Operations, Consumer — are the team every winery gets. But real wineries have real complexity. If you export, a specialist for export joins your team. If wholesale is a big part of your business, Distribution comes on. If your tasting room is its own operation, Hospitality handles it. Your team grows with your business. No extra cost, no feature you had to unlock — just more of the team, when you need it.

Hands loading a stamped wooden wine case onto a delivery truck at dusk
Joins your team

Distribution

If you sell through wholesale distributors.

Depletion reports, distributor relationships, market positioning, on-premise allocations.

A wooden wine crate stamped EXPORT in a freight warehouse
Joins your team

Export

If you ship wine internationally.

Customs documentation, per-country label approvals, container bookings, importer relationships.

A tasting room host pouring red wine into stemmed glasses on a dark wood bar
Joins your team

Hospitality

If your tasting room is a real business.

Reservation optimization, staff scheduling, private tastings, tours, and visit tracking.

Two weathered hands shaking over a harvest contract clipboard in a vineyard at golden hour
Joins your team

Viticulture Partner

If you buy significant fruit from outside growers.

Grower contracts, fruit quality assessment, pricing, lot traceability from partner blocks.

Purple-flowering cover crop blooming between rows of biodynamic vines
Joins your team

Sustainability

If you hold organic, biodynamic, SIP, LIVE, B-Corp certifications.

Certification documentation, audit prep, inspection scheduling, renewal tracking.

A leather ledger, mechanical calculator, and stack of winery invoices on a dark oak desk under tungsten lamplight
Joins your team

Finance

If you want real cost accounting.

COGS per lot, margin analysis, cash-flow projection, QuickBooks or Xero integration.

A long candlelit dinner table set inside a winery barrel room for an intimate wedding
Joins your team

Events

If you host weddings, corporate events, large tastings.

Event booking, vendor coordination, contracts and deposits, event-day staffing.

A kraft-paper wrapped club shipment box with a wax seal and handwritten note on a dark walnut table
Joins your team

Club Strategy

If your club has multiple tiers and real complexity.

Tier design, allocation strategy, retention analysis, upgrade patterns, waitlist management.

A winery with real distribution complexity might end up with nine team members. The plan price stays the same.

Your team is ready

Your winery already does everythingit takes to make great wine.

Now it has a team that keeps up.

Enter your winery

Free to start · Six specialists from minute one